If you’ve ever tried picking a white paint color, you know it’s not as simple as it sounds. What looks like a soft, creamy white on the paint chip can turn yellow or gray once it’s on the wall. I’ve tested more whites than I can count, and the truth is—there’s no one-size-fits-all white. But there is a right one for your home.

Here’s how I choose the perfect shade of white.

1. Start with Undertones

Every white has a personality. Some are warm and cozy; others are cool and crisp.

• Warm whites have a hint of yellow, red, or beige. They make a room feel soft and inviting. (My go-tos: Benjamin Moore White Dove and Sherwin-Williams Alabaster.)

• Cool whites have gray or blue undertones. They’re clean and modern—great for bright, airy spaces. (Chantilly Lace and Pure White are beautiful examples.)

• Neutral whites are the happy middle ground that works just about anywhere. (Simply White rarely disappoints.)

2. Pay Attention to Your Light

Light changes everything. The same color can look totally different in each room.

• North-facing rooms get cool light—use a warmer white to balance it.

• South-facing rooms get warm, golden light—cooler whites keep them from feeling too yellow.

• East and west-facing rooms change throughout the day, so always test a few shades before deciding.

Pro tip: paint swatches on different walls and look at them morning, noon, and night. You’ll quickly see which one feels right.

3. Don’t Skip the Samples

I never skip sample testing—it’s the most important step. Tape up your paint swatches and see how each white plays with your flooring, trim, and light. Whites can reflect what’s around them, so a color that looked great in one home might not work in another.

4. Choose the Right Finish

The finish makes a difference in how your white looks and holds up.

• Flat or matte: hides imperfections, perfect for ceilings or low-traffic areas.

• Eggshell: my favorite for walls—just a touch of sheen and easy to clean.

• Satin or semi-gloss: great for trim, doors, and cabinets when you want a bit of contrast.

5. Tried-and-True Whites

If you’re feeling overwhelmed, start here. These shades rarely miss the mark:

• White Dove (Benjamin Moore) – timeless and creamy

• Alabaster (Sherwin Williams) – soft, warm, and welcoming

• Chantilly Lace (Benjamin Moore) – crisp and bright

• Simply White (Benjamin Moore) – clean and neutral

• Greek Villa (Sherwin Williams) – soft and subtle with great depth